2024 Southern Equine Expo Sponsorship
Why Become a Sponsor?
History. We built our foundation by providing high quality clinics presented by nationally known horsemen, educational seminars, and hands-on demonstrations. The Southern Equine Expo is dedicated to improving the care of horses through the education of their owners. Horsemen and women from all backgrounds receive relevant information at the three-day Expo. Since our inception in 2013, the Southern Equine Expo has built a reputation of being a professional, informative, and entertaining event. Sponsor involvement continues to be important to our sustainability.
Sponsorship. To take full advantage of the marketing opportunities available in the months leading up to and during the event, we offer several sponsorship levels for your consideration. Sponsorships include booth space in the vendor area along with additional exposure on our website, through radio spots, billboard logo identification, and in print ads. All sponsorship dollars go directly into advertising exposure and financial support of SEE’s educational programs. The advantage of being a part of SEE will extend beyond the last day of the event as horse enthusiasts will have favorable impression of your company’s key role in providing them what they wanted most: a quality experience centered on their love of the horse.
Our Reach. Horse enthusiasts from Alabama, Arkansas, Georgia, Florida, Indiana, Kentucky, Missouri, Mississippi, South Carolina, Texas, and Tennessee attend. Print, social media, radio and television coverage ensure success for our event, our attendees, and our vendors.
We Keep Growing. The Southern Equine Expo (SEE) invests considerable resources into building our brand. In 2016, the Southern Equine Expo added exciting competitions to our line up of attractions for attendees. Our expansion includes events such as the Colt Starting Challenge and Smoky Mountain Trail Competition. Our extensive awareness and varied media programs ensure a strong attendance each year.
Website Marketing. SouthernEquineExpo.com is the sole online is the sole online source for people to find complete information about the schedule, special events, clinicians, competitions, vendors and tickets. With over 70,000 views and 30,000 visitors, the SEE website provides an excellent avenue for sponsors to gain exposure to our targeted audience.
Social Media. SEE social media marketing increases every year. In 2023, Facebook advertisements reached a targeted 311,000 people interested in horses, with 34,000 people actively engaging on the page. Our advertising targets horse enthusiasts who live in the Southeast who purchase equine-related products and supplies. Photos, videos, and posts average 10,000 views each.
Expanded Marketing. SEE is again expanding our multimedia advertising campaign including digital billboards that rotate displaying sponsor’s logos, significant print ads in regional and national publications, grassroots promotions, our clinicians’ web and television presence, and a continual social media presence.
Radio Market Exposure. Radio advertising spots reach listeners in Tennessee, Southern Kentucky, Northern Alabama and Georgia. Over 100,000 listeners worldwide have learned about the Expo during a 3 week advertising campaign on web-radio.
Print Media. Advertising in print media was distributed in over 200,000 copies of free equine publications. As a vendor, your company name, web address and/or email, and booth location will be printed on the SEE website and in the official program. Your company will leave a lasting impression on thousands of horse people after the end of the Southern Equine Expo as attendees keep the programs.
Title Sponsor: Join the Southern Equine Expo as our Title Sponsor. As the title sponsor you receive the greatest exposure pre event and during the event. By aligning your company with the Southern Equine Expo, accompany will share in the values of quality educational programs and clinics to promote the well being of horses. Title sponsor includes 30 x 10 prime vendor space, back cover program ad, website and social media promotions, company logo placement on all event marketing material. Cost $8,500
Main Arena Sponsor: The Tennessee Miller Coliseum Arena will carry the name of the main arena sponsor during the Southern Equine Expo. Attendees will be directed to the sponsor’s arena for each clinic, demonstration and competition held in the Main Coliseum arena. Sponsorship includes 10 x 20 prime vendor space, full page program ad, website and social media promotions, company logo placement on all event marketing materials. $6,500
Clinic or Smoky Mountain Trail Challenge Arena sponsor: Smoky Mountain Trail attract spectators to watch competitions and clinics throughout each day of the expo. Attendees will be directed to the arena named for the sponsor for each clinic, demonstration and competition held in the secondary arena. Sponsorship includes 10 x 10 prime vendor space, full page program ad, website and social media promotions, company logo placement on all event marketing material, and bag flyers. Cost $4,000 each
Colt Starting Challenge Sponsor: SOLD to Lost Creek Cattle Company
Lecture Hall/Breed Demonstration Sponsors: Demonstration clinic arenas attract spectators to watch clinics throughout each day of the expo. Attendees will be directed to the arena named for the sponsor for each clinic, demonstration and competition held in the secondary arena. Sponsorship includes 10 x 10 East side vendor space, full page program ad, website and social media promotions, company logo placement on all event marketing. $3,500
Diamond, Platinum, Gold, Silver and Custom Sponsorships: The Southern Equine Expo provides many sponsorship opportunities for companies and patrons. Sponsors receive special recognition and exposure to a targeted audience. The extent of benefits depends on the desired level of involvement. Sponsorships include vendor space, program advertising, website, and social media promotions, during the event promotions, company recognition on all event marketing material. See Sponsorship packet for complete breakdown of benefits.