Michael Canfield’s 25+ years of horsemanship experience. Founder of Lucky Star Horsemanship. Creator of the “Cooperative Horsemanship” Approach. Creator of Equus Fest East. Former Director of Equine Programming/Marketing for Bethpage Equestrian Center. Former Director of Equine Programming/Marketing for Pine Ridge Dude Ranch. Clinics taught in New York, Connecticut, California, Pennsylvania, Vermont, New Hampshire, Massachusetts, Virginia, Kentucky and more! Competitor: Trail Trials, Obstacle Course Challenges, Team Sorting/Penning, Extreme Cowboy Races, Western Pleasure, Medieval Armored Combat/Jousting, Mounted Archery and more. Event/Exposition Management, Business Development, Program Development, Marketing, Public Relations, Master’s Degree in Business Administration (MBA).
During Theresa Mottola’s 27 year career providing marketing, public relations and business development to organizations in the nonprofit, healthcare and political sectors. For the past three years, with her partner Michael, she has turned those skills and experiences to focus on the equine industry. Theresa has been hands-on in the growth of Lucky Star Horsemanship into a national brand, developing corporate partnerships and helping establish and growing it annually. Theresa holds a BA in Political Science and Communication from Marist College. In addition to her role with United Way and Vice President, she has been the Public Relations Director for a regional hospital system, Marketing and Events coordinator for a statewide industry lobbying organization and worked for the New York State Senate. She has also graduated from several leadership programs including: Pattern for Progress Fellowship Program & Leadership Dutchess.
Michael Cranfield and Theresa Mottola Clinics and Lectures
Friday, February 23
Exploring The Four C’s of Horsemanship
Description: Development of better Connection, Communication, smoother Control and improved Confidence when interacting with your Horse through a mixture of groundwork and riding.
Requirements: Basic ground manners: lead, back up, lunge, yield hindquarters.
Personality: Friendly. Willing. Riding: Basic Wall/Trot, Stop, Back Up. $25/rider. Three riders
Creating a Horse Focused Business – Strategies to Success! Lecture
Description: Crafting a successful horse focused business. Planning, Marketing, Branding, and Budgeting will be discussed.
Saturday, February 24
The Power of the “Five-In-One Circle”
Description: Using five basic exercises combined into a single maneuver that can improve overall performance and connection and handle. Collaborative Groundwork and Cooperative Riding will be used to develop a better horse.
Requirements: Friendly. Willing. Riding: Basic Wall/Trot, Stop, Back Up. $25/rider. 1-2 riders
Women in the Horse World – A Discussion of Best Practices Enhance Recognition and Success. Lecture
Description: A discussion focusing on women in the equine industry, exploring Best Practices to enhance recognition and success via various programs, marketing and branding.
Sunday, February 25
The Power of Collaborative Groundwork to Enrich Connection
Description: Simple yet effective “collaborative groundwork” techniques that help the Horse and Human develop a stronger partnership, better connection and enriched performance. Ideal for ANY discipline or equine based activity.
Requirements: Basic ground manners: lead, back up, lunge, yield hindquarters. Personality: Friendly. Willing.
“Branding Your Equine Focused Business” Lecture
Description: A discussion focusing on marketing your equine focused business and setting it apart from the competition. Best Practices, Business Planning and other aspects of developing brand recognition will be explored.